Aug 1, 2014

Android market share reaches an all-time high of 85%; iPhone falls to 11.9%

Google’s Android is absolutely killing it when it comes to smartphone market share. Latest numbers from Strategy Analytics for the second quarter of 2014 show that Android’s market share reached an all-time high of 85 percent.

According to the firm’s report, smartphone shipments grew by 27 percent year-over-year to 295 million units, and Android’s share grew by 5 percent in the last year to 85 percent. What’s unexpected is that Samsung, the dominant Android smartphone maker, lost marketshare despite Android growing as a whole. This is probably because Android’s growth has largely been driven by low and mid-range smartphone sales in developing nations, which will probably further accelerate thanks to Google’s Android One initiative.

Apple’s marketshare fell from 13.4 percent last year to 11.9 percent this year, despite seeing an increase in absolute iPhone shipment numbers. Microsoft’s marketshare went from 3.8 percent to 2.7 percent over the past year, while BlackBerry fell from 2.4 percent to a measly 0.6 percent.

What we’ll be looking out for in the next few quarters is how big of an impact does the larger iPhone 6 launch have on these numbers.

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