24 million tracks locally.
“It is very telling
that the track that takes MixRadio through this significant milestone
comes from an artist from the Middle East, with 9 million Facebook likes
and over 180 million video views, yet relatively unknown in a number of
markets globally. Introducing music lovers to new songs is a key aspect
of MixRadio. Nokia MixRadio tailors this huge catalogue of songs to the
unique tastes of each of our listeners, making it the simplest and most
personal music experience,” says Dominique Silva, Nokia’s head of
entertainment for Africa.
Nokia MixRadio takes people straight to the music with its ‘Play Me’ button, delivering a personalised radio station that is unique to every user. The service encourages user personalisation with a simple ‘thumbs up’, ‘thumbs down’ mechanic and artist ‘favourite’ features that hone the music selections it delivers. The service also offers hundreds of expert and celebrity curated mixes free of adverts, sign ups or subscriptions. Mixes can be saved for offline listening during times without signal such as underground travel, as well as reducing data use and costs.
Nokia MixRadio is available to Nokia Lumia owners in 31 countries, making it the most global personalised streaming service in the world. It can be downloaded on the Windows Phone Store and non-Lumia owners can trial the service by visiting www.mixrad.io.
Nokia MixRadio takes people straight to the music with its ‘Play Me’ button, delivering a personalised radio station that is unique to every user. The service encourages user personalisation with a simple ‘thumbs up’, ‘thumbs down’ mechanic and artist ‘favourite’ features that hone the music selections it delivers. The service also offers hundreds of expert and celebrity curated mixes free of adverts, sign ups or subscriptions. Mixes can be saved for offline listening during times without signal such as underground travel, as well as reducing data use and costs.
Nokia MixRadio is available to Nokia Lumia owners in 31 countries, making it the most global personalised streaming service in the world. It can be downloaded on the Windows Phone Store and non-Lumia owners can trial the service by visiting www.mixrad.io.
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